News Digital Media Viability Lab

Launch of Media Management Training

16 participants from Lebanon, Jordan, Egypt, Morocco, and Iraq- Kurdistan were gathered for 4 days at Antwork to participate in the first training workshop on Media Management organized by Maharat Foundation and Deutsche Welle Akademie.

The training workshop tackled major principles for Media Management and strategic planning, building promotional plans and successful business models. The trainers Tatiana Repkova and Andrei Aliaksandrau assisted the participants on applying the theoretical framework, developing innovative media projects and relevant business models. The workshop included a session with Dr Abou Bakr Jamai, the dean IAU in France, where he presented the major changes in media market in the Middle East and North Africa region.

E-learning sessions will follow the workshop, in addition to three training workshops that will be conducted in the upcoming months. This training program is within the “Digital Media Viability Lab” project aiming at supporting quality media initiatives and independent media platforms in the region.