Overview of services
DMV Lab works with a pool of expert trainers and consultants, many of whom have been trained and certified by DMV Lab. DMV Lab can provide technical assistance, consultancy, and training. Support can be delivered in person or online, or a combination of the two.
DMV Lab can assist developing training courses on all issues related media viability and quality journalism. Development of such courses can also involve capacity building for teaching staff so they can deliver the courses successfully.
DMV Lab can assist in the planning and implementation of different inventions related to media viability (design and implementation of conferences, training, public awareness campaigns, studies etc.) in line with clients’ strategic objectives and budget. DMV Lab can provide experts for ad hoc interventions on all issues related to media viability.
DMV Lab can produce studies, reports and analysis on issues related to media viability across the MENA region.
Topics we cover
Business model development
Assisting media in deciding which business/revenue model fits them and then helping put this revenue model in place
Strategic business planning
Complete business plans, mission and vision statements, strategy development, SWOT analysis, KPIs, market analysis, marketing plans, financial planning
Organisational set up and management
Choosing an organisational structure, organigrammes, legal issues, leadership, decision making, communication, change management, time management, conflict management, human resources management, job profiles and task descriptions, staff motivation, salary structures
Audience analysis, targeting and marketing
Audience analysis, identifying target audiences, audience profiles and needs, social media marketing, e-mail marketing, search engine optimisation, building communities
Data and reports on market segments and trends
Basic journalistic standards, gender and conflict sensitive journalism, fact-checking, investigative journalism, data journalism, journalism on specific topics: economy, environment, elections
Innovative journalism formats
Formats for social media, data visualization, virtual reality, 360° video, mobile journalism, podcasts
Digital safety and digital security