Business Plan for Media Startup

In this video Suha Oda goes over what should be in basic business plan for a media institution. Suha reviews the purpose of a business plan and its different parts: target, market study and analysis, strategies, team, and working plan. She looks at sections such as mission statements, SWOT analysis, setting goals and financial planning.
After watching this video you should have a better understanding of what a business plan is and why it is essential tool to help your journalism project succeed.